"Winner of 2008
South Simcoe Business Excellence Award"

Our modern and relaxing facility was built in 2004 to serve the eyecare needs of Innisfil, Barrie and surrounding areas. Special attention was given to serve the very young and very old with comfortable surroundings, specialized equipment, and friendly staff.

Our large and fully stocked glasses dispensary will cater to all needs and tastes while our  large contact lens inventory and  comfortable training area will make even the most complex fit possible.

We strive to serve the needs of each and every patient as an individual with thorough testing, education, and exceptional products and service.

Mayor Brian Jackson and Dr. Sher at office opening

Mission Statement Our mission is to enhance the Quality of Life for all of our patients through education and utilization of the latest research and technologies. We provide a friendly, family oriented environment while delivering the most thorough and comprehensive care.

Eye Care and Eye Wear for the Whole Family!